Circuit-Tree of Innovation

Planning or creating a startup?

There is much to think about: legal, financial, operational, and, of course, creating a working business model…

Many startups start with a fuzzy idea of their product or service, and begin to implement.

But this often means important aspects like your culture and community get neglected. And while your idea might take off, not paying attention to your underlying culture can cut you off at the knees, and without community, your brand has nothing to stand on.

It can be overwhelming…

That is why we created Circuit Tree of Innovation. It serves as a metaphorical framework to help you keep all the important aspects in mind – while keeping it simple.

It ensures that – as you develop your business and your brand – you have a road map and core concepts to ensure coherence and effectiveness.